This brand identity explores a fictional company which creates all-natural beauty products for women. Redouté floral illustrations, romantic poetry, and sinuous curving lines served as inspiration for the aesthetic of Paradise. The logo speaks not only to the organic makeup aspect of the brand but also to the idea of sight as it relates to beauty.
Components include logo, website, packaging mock-ups, and identity manual.
Art direction by Alice Drueding
Creative Quarterly 34 Student Winner