By using images of 19th century inventors, Cafe Spark communicates its identity as a fictional restaurant which invigorates its customers with high-energy food to reach their own eureka moment. Specializing in breakfast, lunch, and specialty energy drink blends, Cafe Spark balances vintage photography with electrifying colors to jump start every customer’s day.
Components include logo, menu, beverage packaging, light bulb packaging, matchbox, and take-out bag.
Art direction by Kelly Holohan
Awarded Best Concept and Best Packaging by Debbie Millman, Tyler School of Art Annual Restaurant Exhibition